July 24, 2009
- zbxq3gunve
zbxq3gunve
July 11, 2009
- Blogging Your Way To Success
It’s now almost three months since I last made a post to this blog. Naughty I know. But all part of proving something to myself that’s important.
You see I want blogs to a part of my online strategy. And while the main site was being developed, I wanted to see what effect running a [...]
April 15, 2009
- Testing Your Way To Success
Whether you believe it or not you probably don’t know what is going to capture your visitor’s eye and attention.
You may think you do and you may get lucky, but most often you’ll probably be somewhat wide of the mark – from a little to a lot!
That’s not to say that you’d be so wrong [...]
April 14, 2009
- The Power Of Copywriting
One thing that hit me very early on when I started to get onto the Internet was this… virtually everything you read, see or hear has a basis in copywriting.
It doesn’t matter if it’s a small piece of text on your home page, a long sales letter, the title and content of an email, the [...]
April 10, 2009
- Staying Connected
And that’s a great idea! Because once you’ve made contact with a visitor it would be great to keep in contact with them thereafter even if they don’t buy anything from you the first time they come to your site.
The fact is most people don’t buy the first time they come to your site. Maybe [...]
April 8, 2009
- Connect To Stay Connected!
OK, so we’ve looked at Interrupt and Engage but that still leaves Connect.
Connect is where the rubber meets the road, as they say. Any good web page on any good business web site will have a reason for its existence. After all if a web page has no purpose why invest in it?
Each web page [...]
April 7, 2009
- Interrupt, Engage and Connect!
The other day we looked at how important it is to grab your visitor’s train of thought as they arrive at your web page. Failure to do that can result in them leaving within seconds.
But even once you’ve grabbed their attention you’re still not home and dry. You still have to engage with your visitor [...]
April 4, 2009
- Welcome!!!
Many times I visit large web sites belonging to large global businesses. And many times I see a friendly “Welcome to our site” right at the top of the page.
Just as often I immediately click away. Why?
Well, it’s not that “Welcome” isn’t friendly or anything like that. It’s just that it’s… well dare I say, [...]
April 1, 2009
- And It’s More Than Just Ecommerce
So what is ecommerce and why is a business web site more than that?
First of all let’s look at the ecommerce end of things. Well, a web site plus a shopping cart plus a merchant account is basically what’s called Ecommerce.
That combination of things is what is at the heart of a business web [...]
March 30, 2009
- I Want A Web Site!
For far too many businesses the start point will be “We need a web site!” Without really thinking about what they want to do with it or finding out what they could do with it. So they go out and find someone who can do it for them (or do it themselves!).
The truth is that [...]
March 27, 2009
- If You’re In Business You’re In Marketing
Remembering this can bring you closer to success or separate you from it. (Success today may just mean survival!)
And even if you do know something about marketing do you know how to market on the web?
Do you know that there’s much more to a business web site than just web pages alone? And that web [...]
March 11, 2009
- Building Business Web Sites For Growth And Profit
Today many businesses have a web site. But the awful truth is that most business web sites do little to help with business growth and increased profit.
Result: most business web sites are dead real estate gathering virtual weeds and cobwebs in perhaps the biggest marketplace that has ever been created by man: the Internet.
And at [...]
