Testing Your Way To Success

Whether you believe it or not you probably don’t know what is going to capture your visitor’s eye and attention.

 

You may think you do and you may get lucky, but most often you’ll probably be somewhat wide of the mark – from a little to a lot!

 

That’s not to say that you’d be so wrong that you should feel bad about it but it’s just the way things are. It’s hard to read people’s minds.

 

The end result is that your visitors will not take the calls to action you would like them to take. In short converting visits into leads and leads into sales will not be as good as it could be.

 

A small positive increase to your sites conversion ratio could have a significant effect on your sites overall business performance.

 

A little while back I was doing some consultancy work for a big company with a big web site. They had spent a lot of money on designing a new look and feel for the site – all based on a set of corporate standards.

 

The end result looked OK. But I was taken aback when I asked a very senior member of staff if they had ever tested the new look and feel to see if it would work well with the visitors to their site.

 

The answer was a very definite no. They had their own in house set of corporate standards and that was that, they didn’t need to test anything.

 

The standards committee had done that! (Incidentally the corporate standards had never been tested against their target audience either!)

 

So the moral of the story (aka Internet Marketing) is to listen to what your visitors are telling you. And you can do that without your visitors ever knowing, providing you test all aspects of your site for best conversion.

 

Stay Tuned…