Staying Connected

And that’s a great idea! Because once you’ve made contact with a visitor it would be great to keep in contact with them thereafter even if they don’t buy anything from you the first time they come to your site.

The fact is most people don’t buy the first time they come to your site. Maybe they’re not sure of your credentials or the price or the offer and the value they might get from it.

Staying connected with a visitor gives you the opportunity to go back to them and deal with any objections they may have.

It gives you the opportunity to stress what’s in it for them by emphasising the benefits and what they could mean to them.

The question is how do you do that if you’re relying on your visitor to come back to your site? Maybe they’ll never return meaning you’ve probably lost them forever!

Well, there’s a couple of ways to keep in touch. One you’ll very probably know all too well and one you may never have heard of at all.

The first is good old email. And yes it does come with a SPAM issue, but emails do get through and you can actually help your visitors with their email to improve the chances of them seeing your emails.

The second is called Direct To Desktop (DTD). This is like a private email facility and it relies on your visitor installing a piece of software on their computer so you can, in effect, send them private messages.

Email is something you’ll use straight away with them and DTD is something you can use once they get to know you better.

Stay Tuned…