Interrupt, Engage and Connect!

The other day we looked at how important it is to grab your visitor’s train of thought as they arrive at your web page. Failure to do that can result in them leaving within seconds.

 

But even once you’ve grabbed their attention you’re still not home and dry. You still have to engage with your visitor in some way.

 

That’s where benefits come in. We touched on this the other day too, but let’s take some time to look at benefits in a bit more detail.

 

First of all benefits are not the features of your product or service and benefits are not advantages either.

 

But features can lead to advantages that in turn lead to guess what… benefits.

 

But that’s still not enough, because benefits are only benefits if they appeal and resonate with someone at an emotional level.

 

That may seem like a strange thing to say and maybe not at all what you were expecting. The fact is we are all emotional creatures. And emotions sit behind virtually all our thoughts.

 

Yes, people are rational too, but so often emotions come to the fore when making decisions. Especially those to do with making purchases and buying things.

 

Next time you think about buying something make a mental note of your thoughts at the time to see if it really is a rational purchase or more of an emotional one.

 

Stay Tuned…