I Want A Web Site!

For far too many businesses the start point will be “We need a web site!” Without really thinking about what they want to do with it or finding out what they could do with it. So they go out and find someone who can do it for them (or do it themselves!).

The truth is that web sites are still very fashionable and of course you don’t want your business to look old fashioned. It’s always nice to have your companies web site address on your business card.

Well, as reasons go that’s not completely bad. But there are better ways of coming to the decision than that if you want a web site.

There are some simple, dare I say, common sense questions you could and really should ask yourself.

For example why do you want a web site? What are you going to do with it? What could you do with it? How will you integrate it with your existing business?

How much is it going to cost you? And will you ever see your investment in that site come back to you in the form of more business or greater profitability? (And these are just a few of the key questions.)

That is of course assuming that you know how to use the web to market and sell your products and services.

The truth is that even if most businesses know how to market and sell in the ‘real’ world the majority of business don’t know how to use the web to market and sell online.

They assume that their web design company or new media agency have the answers. And thereby hangs a very interesting tale.

Stay Tuned…