Connect To Stay Connected!

OK, so we’ve looked at Interrupt and Engage but that still leaves Connect.

Connect is where the rubber meets the road, as they say. Any good web page on any good business web site will have a reason for its existence. After all if a web page has no purpose why invest in it?

Each web page costs money to develop and maintain and so on. But what I mean by a web page needing a reason for its existence is that it needs to get the visitor to perform a call to action.

One of the key things that only a few people, and businesses, really get their heads around is that the web is a direct response medium. That means that people respond to it, or not, within moments.

So, if your site does not align itself with that thinking then even if you get vast amounts of targeted traffic, little business will be done.

As I’ve said before in earlier posts, you can’t be there on your web site in person to talk with your customers. The web page has to do it for you.

Just like any other sales situation, at the appropriate time, you will want to ask your customer for the order. If you don’t ask for it you probably won’t get it.

Asking the customer for the order is just one of many calls to action you could make. And there maybe further points of connection along the way before you ever get a customer actually placing an order.

A call to action is where you make a connection with a customer. If they take the action you want you know you’ve connected. And if they don’t then you know you havn’t connected.

So getting connected is just the first step along the way. Staying connected is the next important step and this is where technology other than web pages starts to get involved.

Stay Tuned…