And It’s More Than Just Ecommerce

So what is ecommerce and why is a business web site more than that?

First of all let’s look at the ecommerce end of things. Well, a web site plus a shopping cart plus a merchant account is basically what’s called Ecommerce.

That combination of things is what is at the heart of a business web site.

In other words people come to your site pick something they want to buy, ‘put it in’ their shopping cart and then go onto pay for it, usually with their credit card.

Thereafter you as the supplier fulfil your end of the bargain and deliver what your customer has bought. Either physically or via digital download.

In some respects that’s the easy part. There’s many different shopping cart suppliers out there as well as many different merchants offering payment facilities over the web.

But the tougher part is getting people to come to your site in the first place and then convincing them that they should buy from you and not someone else.

Remember, you’re not there in person to greet each visitor to your site. So all the good things you would usually say to them has to be there on the site working for you in your absence.

Then there’s other things to think about too. What about the people who come to your site but don’t buy right away but who might buy with a little more help?

So maybe as you can see there’s more to a business website that does ‘ecommerce’ than meets the eye. And that extra something is called marketing.

Stay Tuned…